“Home Grown” is celebrating the richness of our land, culture, and people. It’s about valuing homegrown talent, supporting local businesses and cherishing the traditions that make us unique. From the vibrant cities to the wide-open veld, it’s a connection to the spirit, creativity, and resilience that define South Africa. It’s the enjoying of local flavours, music and art, while honouring the hands that build, create, and nurture our country every day.